Abbreviated as “search engine optimization“, SEO is the process of acquiring traffic from freely and readily available search results in order to improve and enhance your website. This is the most fundamental aspect that helps position your site at crucial points to get noticed and thereby make huge business. SEO makes sure that your website is found in major search engines to match relevant phrases or words of your respective site. In simple words, it acts as a quality control for websites.
It is often a herculean task to get noticed on the web. Achieving a high ranking on search engine return pages (SERPs) is one of the most dependable ways to improve and channelize traffic to your website. Let’s consider that you have created a specific website on a topic, for instance, weight loss. Considering the nascent stage of your site, you can be sure that it is not listed in any SERPs as yet. The first step that you need to take is to submit your website to a major search engine such as Google or Bing or Yahoo. Although your site has just the right information with breathtaking photographs and useful links to help and guide visitors to respective resources, people still get directed to inferior sites if yours is not in the top search results.
Google only promotes those pages that are authority pages in the top search rankings. It is therefore your responsibility to generate authority pages, which means that you need to write content and earn links because of the fact that your content is of superior quality. So, in layman’s terms, SEO is using keywords and words that are generally used by people in searches and make sure that links are secured from other pages in order to portray the importance of your page when compared to other pages. These links might as well be considered as votes and it is these votes that help you to get elected to the first page.
A simple tip is to create an attractive site that includes what people need or what they are looking for and then share your website with similar sites and you can be sure that your website traffic will increase.