Web analytics is an important part of SEO services campaign, it helps us in understanding the various aspects of a campaign. It gives us detailed analysis, below is the list of details we get using web analytics for SEO and PPC
- Number of visitors
- Visitors region
- Time spent on Page/Website
- User Behaviour
- daily/weekly/monthly/yearly traffic statistics
- Popular pages on a website
- Referral traffic estimates
- Improvement suggestions
- helps us to improve campaigns
- makes us find out errors and so on
We always recommend our clients to use web analytics so that they know what is happening on their site and what they can do to make it better everytime.