Pay per click advertising is an self-explanatory term. It is an advertising model where you pay a certain amount for every visitor who clicked your website AD/Link from a third party website.
Most of the businesses use pay per click advertising because they get more exposure, helps them to build a brand and eventually gets them revenue from sales which happen because of the PPC ads.
There are hundreds of PPC networks where you can register and start your advertising campaign. Big companies include Google, Facebook, twitter and apple among many other medium size networks.
although it looks very easy to start a campaign but to optimize a campaign so that you get more profit than your spending is altogether a different debate, many small businesses fail at PPC and eventually curse the networks for taking their money however medium-big sized business outsource this work to professional PPC consultants or they hire a in house expert for their continuous work.
If you are a small/medium sized business looking to explore PPC and get more sales then contact us for free consultation.